And the best betting sites are...

UK based. It's natural, British betting traditions are the main platform modern online gambling industry is developing on. Because of their intended focus on customer satisfaction UK bookies are (in general) best in the world. After days of active research our team shortlisted the best betting sites which are A) trustworthy and B) give excellent betting options. There are so many online bookmakers, all claiming their websites are providing the best possible service, how can you make the difference? Well, there is an objective information on that.

Find the best odds for online betting at Ladbrokes and get a £50 Free Bet now!

All reliable British bookmakers are regulated by United Kingdom's Gambling Commission, an organization established in 2005 which main responsibility is “to keep crime out of gambling, to ensure that gambling is conducted fairly and openly, and to protect children and vulnerable people”. When the Gambling Commission license an operator they look at bookmaker's suitability, including financial circumstances, also they check if the operators are ensuring that the terms and conditions that their customers sign up to are fair and open. The Gambling Commission is not the only independent institution we trust when it comes to bookmakers reliability. The Association of British Bookmakers and Gibraltar Betting and Gambling Association are organizations which monitor all important aspects of the sportsbooks activity. We use their database in order to present to you the best betting sites. Another site that also use this data is, this makes them one of the leading betting websites and you can be assured that all information contained there is current and kept up to date. They have a large selection of operators and also cover exciting markets like mobile and live betting. They have very comprehensive reviews and we are very confident you will find a bookmaker which meets your needs there!

Most notable UK bookmakers
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Detailed bookmaker comparison

As already mentioned, reputation is the most important criterion. All selected sportsbooks are having absolutely spotless international and domestic reputation. Another key factor in our estimation is the odds ratio of the concrete bookmaker compared with odds given by other betting sites. Bets variety and bets options are factors we compared as well. Bonuses and special offers were something else we paid our attention on during the research.

Bonuses of course in no case should be the sole criterion for your selection. But they are important, though. Not just because of the chance to get some free money, bonuses are indicator for bookmaker's trustfulness. All reputable bookmakers welcome their new customers with a bonus and this can be seen not only as part of their marketing strategy, but also as sign of will for sustainable relation between the bookmaker and the bettor. Ladbrokes undoubtedly are offering the most complex product, thus we put them on top of our list of Best Betting Sites.

Top Rated Betting Sites Compared

Ladbrokes – UK Bookmaker No.1
Ladbrokes are known to be the biggest UK bookmaker. They run more than 2,400 land-based shops and are listed on the London Stock Exchange. Their internet platform, featuring thousands of wagering markets was launched in 2002. The Sportsbook has wide range of options (including various football and horse racing bets, of course). By using the In-play feature you can bet live as action is taking place. On Ladbrokes website you can find live-streaming of popular sporting events, audio commentary is available too. Odds are essential indicator of whether a bookmaker is reliable or not, in those terms Ladbrokes are performing very well, thanks to their consistently top prices (especially on horse racing and football). Ladbrokes are well-known to have a positive attitude toward their customers, they regularly offer bonuses and refunds. All new customers can claim a Free Bet up to £50. To trigger it, a bet of minimum £10 must be placed on odds equal to or higher than 1/2. Accessibility is another advantage for Ladbrokes. The site has a fully functional mobile version. In case of any difficulties, help desk is always available. You may contact the support team on the hotlines, via email, or on the live chat, all available 24/7. For more detailed information check out the full Ladborkes review.
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Best uk football betting sites betfair
  • BetFair welcome all new customers with a £50 Free Bet. It's easy to claim. Just place a bet on the sportsbook (minimum £5 at odds 1/2 or higher) and you will get a free token matching the bet's value up to £50.
  • Traditionally BetFair customers enjoy top prices because of the operator's low profit margins. Odds are (on average) 20% higher compared to other bookmakers.
  • BetFair is reliable and secure operator. Most common bank cards are accepted. All major e-wallets such as: Pay Pal, NETELLER and Mooneybookers are welcome as well. FAQ section is vast, support team is accessible in various ways.
  • Mobile sportsbook app is available for both iOS and Andriod. It's free, fast and easy to use. You get Live game alerts, bet on the go, instant cash out and all the best offers.
  • Betfair sport review

BetFair are another well performing British operator. More than 4 million people choose them to be their bookmaker, mostly because BetFair offer top prices and their website has an In-play section covering various events. Cash Out is a relatively new feature, which enables you to secure winnings or cut losses before the game (or race) is finished. It's also available on the free mobile app so you can use it wherever you are. BetFair have nice list of promotions, including 50% bonus reward on your first Cash Out with BetFair. Their welcome bonus is worth mentioning, as well. Free bets are available for all new sign-ups, so in case you don't have an account with them, you would probably like to open one.

reliable online betting operators William Hill
  • Every new account holder may get a £25 Free Bet. In order to take it you just have to register with William Hill using the promo code F25. Your Free Bet up to £25 will be granted instantly.
  • Enjoy the thrill of betting while the action unfolds. William Hill Live Streaming is available for all funded accounts and covers hundreds of competitions, including: Italian Serie A, German Bundesliga, ATP matches and NBA games.
  • William Hill gained their reputation for a reason. They have their own payment tool – William Hill CashDirect. Transactions are completed fast and smoothly also via traditional methods- Visa, MasterCard, Pay Pal, Skrill, etc.
  • William Hill website is adapted to any mobile device (phone, tablet) regardless of the OS. All markets are included in the mobile version. Mobile users get exclusive offers.
  • William Hill review

William Hill is one of the most popular brands in the global bookmaking. The list of sports selection is impeccable and betting markets are vast. William Hill customers enjoy a wide range of sportsbook features. In-play betting (which includes live streaming of many of the events) is available on the website. WHTV allows you to watch live events from the football, tennis, snooker and basketball calendar. Radio podcasts, News and Tip advisors, Fantasy Football... William Hill have it all. Logically, being a UK bookie, William Hill are deep in football and horse racing. The odds they are offering are at least as good as those provided by the other two bookmakers in our top selection, therefore you should give them a try.

Other top bookmakers

There are more than three bookmakers worth signing up with, of course. If you have an account with those mentioned above, but still want to get a nice welcome bonus- you better check some of the second best.